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​Business development CASE STUDY for
kitchen & wardrobe Manufacturers
By Go Modular India
Context
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Identify a Potential Business Model
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Brand Awareness
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Implementing Franchise Model
Challenges
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Limited growth as a Trading company
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Lack of Digital presence
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Disorganized business structure
Opportunities
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Young and dynamic Leadership
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Loyal employee
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Ready to explore
Result
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Sole distributor of a renowned Italian brand
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6 Display Galleries in one year
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Implementation of CRM Strategy
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Brand Recognition
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Stabilizing employee attrition
1
It all begins with a Story!
Starting from discovering by research, analysis, and brainstorming, till we develop a ‘Unique Story’, we follow optimized processes and practices which we keep on improving throughout our journey with each phase of the project.​
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Contenting
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Logo
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Collateral
Brand Story :
This was the most challenging part of this project. We spent days and night to design this three words that portray the entire brand story.
A decision made after deep thoughts and insights is more likely to be accurate. We may not be loud in the market to attract your first thought, but once you compare, analyze and take a deep dive, you will surely find us in your second thought and your second thought is more likely to be logical and sensible. This was our perception behind the tagline "Your second thought..."
2
What matters the most is, 'what'?
We decided to communicate our strength, our human resources.
We portrayed our Designers, Craftsmen, and Artisans in words and visuals.
​
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E Banner
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Brand Film
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Testimonial
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Promotional Advert
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Hoarding
Brand Film
Three different versions of an 8 min brand video that emphasizes the core values of the organization
and the unique specialty of its product (service).
Testimonials
8 sets of testimonials (genuine and raw) to connect with the diversified target audience.
High definition videos and photographs to elevate the brand's credibility and authenticity.
3
Lumba Reloaded!
We restructured the entire sales process, the approach strategy,
supported by an overnight digital make over.
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Presentation
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Start-up Kit
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Sales Pitch
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Digital Presence
Shade card
Of it's a kind of shade card case.
Because your first impression matters the most.
Digital Presence
A pro-active website designed with a context of encouraging customer engagement and cross-branding.
Blogs I SEO I CRM
Product Training
Regular product training ensured seamless execution and effective management.​
4
Training presents a prime opportunity to expand the knowledge base of all employees.
Despite the stress of the positive sales, we managed to conduct training and engagement programs for the employees throughout the year.
Blended learning
Blended Learning is the effective combination of practical learning and classroom learning.
We opted for a cost-effective training methodology and focused more on a natural ambiance which eventually played a vital role in strengthening team bonding
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Improved employee performance
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Improved employee satisfaction and morale
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​Addressing weakness
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Increased innovation in new strategies and products
5
Why spend if it can happen for FREE!
We involved everyone. Our target audience – everyone who works with, lives near or is somehow connected to our target market.
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Collaboration
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Public Event
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Employee Advocacy
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Social Activity
Campaign for Dealers
'Dilwalo ki Diwali' - Dear dealers, thank you for being with LUMBA all these years.
Offline Event
Associate partner in FOB.
The future of 'Real Estate'. Go Modular!
Vlogs
Digital influencers sharing their
insights on the Brand Lumba
For Home Makers
A social event encouraging the working woman community of Mumbai
Awards & Recognition
Employee engagement program and 'Digital Star' monthly award keep the enthusiasm high.
6
Lumba- Go International
Lumba explored its ability to influence and lead change. Collaboration with an internationally renowned Italian company backed Lumba's aspiration to fly high.
7
From Nowhere to RIGHT HERE!
We believe it's necessary to show tangible and measurable results by the end of the year.
Expansion
Vasai- Thane- Ghatkopar- Bhiwandi- Andheri - Bhandup
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